Supermarket and the marketing strategies
And for a better understanding of these marketing strategies, people should pay attention to the some insignificant issues. For example, the music in supermarkets is very important. It is usually chosen some relaxing music which has the role to make people feel comfortable and spend more time shopping. Sometimes, if the weather is gloomy, the marketers choose music that brings good mood and positive energy.
Supermarkets also use some special offers which have the role to catch the customers’ attention. This is why they use intense colors to highlight the promotional offers. A good combination of colors is black and yellow. Also, the psychological price has a very important role. The psychological price applied by the supermarkets refers to those prices which contain the number 99. For example, a coffee in Europe can cost 1.99 Euros. People tend to believe that the price is one euro, instead of two and they are more likely to buy.
The images of food in big supermarkets are another effective marketing strategy. For example, at the district of fruits and vegetables, the images of products have always an attractive form. In this case, the colors are those which make the difference.
The supermarket carts have different sizes and they are easily to handle. Lately, very fashionable are the shopping carts that have a special location for children. They may have all sorts of funny forms and they represent another successful strategy. When it comes to supermarket decorations, it must be noticed that they are always matching with the event. For example, there are supermarket decorations that celebrate the Valentine’s Day and so on.
But the best marketing strategies are found in Dubai. In this city there are a lot of modern supermarkets which are daily visited by the residents and by the tourists. Studies show that people come to do their shopping especially on weekends because during the weekdays they are busy with their school or job.